It wasn’t until I went to summer camp when I was 11 and learned about recycling and how important it is to protect our environment that our family started recycling. I remember nagging my parents until they agreed to start recycling. I think they may have only agreed because they realized they could get money back for recycling.
I’m not sure the average family is much different today. Sure, it’s easier to recycle in communities that provide free recycle bins, but not all areas offer that service.
As our culture has moved towards one of convenience, we’ve welcomed far too many disposables into our homes and lives. Constantly on the go, most people grab a bottle of water to take with them. Sadly, U.S. plastic beverage bottle recycling rates are only at about 30%! That means 70% of beverage bottles aren’t being recycled!
In California alone, 2.8 Billion plastic bottles ended up in our landfills in 2011! Yikes. This is something that is so preventable. I have to confess, I know I have thrown away beverage bottles when we’re on the go, but I am going to try to be more conscious of not doing that anymore.
Another fact to be aware of is that not all plastic bottles are made from recycled plastic. Even if a bottle says recyclable, it doesn’t mean it’s recycled materials.
So I was pleased when I heard that Arrowhead has a goal of continually increasing their use of recycled materials in water bottles. Right now, Arrowhead’s new ReBorn™ bottle is made with 50% recycled plastic.
Why 50% and not 100% recycled plastic? Good question! Due to the limited supply of high quality recycled plastic, Arrowhead can’t currently get to 100% recycled content. They need your help in order to use more recycled plastic in their products!
You can help by simply making an effort to recycle your PET water bottles rather than tossing them in the trash.
Do you think that’s something your family can help with? I really think this is a great initiative and I’d love to see everyone reading this post make a concerted effort to pitch in.
Arrowhead has created a powerful video that is up on their website right now. Please go check it out and let me know what you think in the comments below!