My New Ju-Ju-Be Be Right Back Backpack {Giveaway}

ju-ju-be-backpackI have been wanting a new backpack for a while now, but I hadn’t found one that I loved. I knew I wanted something fun that had lots of pockets, so when I saw the Be Right Back Backpack from Ju-Ju-Be, I was pretty excited about it.

It has so many different storage compartments and little zipped pouches that everything can have its place. I love the front pouch, which even has a built in sunglasses case and latch for keeping your keys in reach. Those are 2 items that usually get swallowed up in my purse if I’m not careful. My phone is too big for the cell phone pocket, but it fits great in the top storage pocket.

backpack-front-pouchIt even has a little picture pocket. You could put pictures of your kids in there, or even ID information.

backpack-id-flapThere is plenty of room inside, too.

backpack-insideIf you still have kids in diapers, there’s even a memory foam changing pad in the pack panel compartment. If your kids are out of diapers like mine, you can store a tablet in there (the opening is only 11.5 inches, so it’s too small for most laptops).

backpack-changing-padI like that there are 2 insulated water bottle pockets on the sides (also great for bottles if you use those). They’re lined with Thinsulate, so it’ll keep drinks warm or cold.

You can tell it’s made well. All of the hardware is metal – not cheap plastic that breaks easily. The linings are antimicrobial so you don’t have to worrry about germs building up inside. But it’s also machine washable.

It’s pretty comfortable to wear too. The back panel is padded and has breathable mesh. And the shoulder straps are also padded and ergonomically curved.

ju-ju-be-backpack-chrystalI really like my new Be Right Back Backpack from Ju-Ju-Be, and I’m looking forward to using it a lot this summer! (Thanks to Zoë for taking this pic of me!).

Win a Ju-Ju-Be Be Right Back Backpack!

I’m very excited that Ju-Ju-Be will be giving away a Ju-Ju-Be Be Right Back Backpack to one of my readers! You can enter via the Rafflecopter form below. This giveaway is open to US residents only. Good luck!
a Rafflecopter giveaway


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  1. Cat says

    I love the fact that it is washable and antimicrobial. Awesome picture Zoe…you’re becoming quite the photographer.

  2. Kelly says

    I love the Legacy B.F.F! As a mommy I definitely need any help in the organization department I can get. I also love that it’s antimicrobial.

  3. Angy P. says

    Thank you for a wonderful giveaway! I like the backpack diaper bag the most. So pertty and practical!

  4. Cassandra Eastman says

    It’s so hard to choose just one! I absolutely love the look of the BFF Tokidoki bag, the print is so fun!

  5. Cassie Hayes says

    My daughter would love the BE RIGHT BACK TOKIDOKI – ANIMALINI. She would have fun finding all the critters on it.

  6. Cindy McElwee says

    Lots of pockets & organization, plus it’s adorable. I really like the B.F.F. Truly amazing design.

  7. Valarie Davenport says

    I love the Starlet bag in Flower Power. The bright colored flowers just screams summer to me!

  8. Natalie U says

    I like the legacy hobo be bag. Love the stripes and looks like I can wear it like a cross body.
    pedidentalasst at yahoo dot com

  9. Alona Y says

    I think my favorite is the better be bag in mister gray, I love all of the print options and bag styles though!

  10. Michelle T says

    I really like the backpack you reviewed here. I’ve been looking for one too! For favorite pattern, it’s a toss up between Mint Chip and Sapphire Lace….

  11. Natalie Brown says

    Hello! My favorite bag of theirs is the Starlet in the Charcoal Roses print. So nice! Thank-you

  12. Debra S says

    hahah I like the tokidoki ones! But I do not think my DIL would choose those??? Who knows? She might surprise me! I’d let her pick since I’d give it to her

  13. Stefanie Foote says

    My favorite Ju-Ju-Be bag is the BE RIGHT BACK in LILAC LACE. I love all the JU-JU-Be fun prints, though. I had a Ju-Ju-Be diaper bag that last me through 2 of boys. It was cute and very functional/sturdy.

  14. Sarah Oswald says

    I love the B.F.F. bag in BLACK/SILVER the best I like subtle colors but I like the bag the best

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