This is a sponsored post written in partnership with derma e. All opinions are my own.
The very first “aha” moment in my natural living journey was really two moments over a 6-month periods. The first was being diagnosed with (early-stage) melanoma and the second was finding out I was pregnant for the first time. Those two events sparked my research into ingredients in skincare products. All of us start at different points in our journey – for me the jumping point was cosmetics ingredients.
I started replacing our products one by one with healthier versions. I didn't want to get melanoma again, and I never wanted my daughter to experience harm from ingredients in her baby wash or lotion. It was a long process for us because I'm a big believer in baby steps when there's so much to change – one thing at a time so you stick with it.
Back then I'd never heard of derma e – a natural skincare line that's available at Walgreens – and now Target too. Derma e was founded in 1984 – long before I began my natural living journey in 2007. derma e has always wanted to move skincare forward in a new direction. They do that by fusing powerful vitamins and plants together with modern science – they refer to it as Green Chemistry.
They also adhere to the highest ethical standards when it comes to animal welfare and their impact on the planet. Today, derma e has a a passionate following in the natural products industry and beyond thanks to their continued aspirations to make highly effective, premium skincare formulas but with cruelty-free green chemistry.
And now, in 2016, derma e is available at Target!
How many Target shoppers are reading this right now? If one of your goals for 2016 is to switch to a safer skincare brand, you can pick up some derma e products on your next Target shopping trip to try out! They are currently carrying three of derma e's best-selling facial moisturizers plus their best-selling eye crème – Firming DMAE Eye Lift with Instalift® Goji Berry Glycopeptides.
derma e Firming DMAE Eye Lift
Eye creams are one of my favorite beauty products. I have spent a lot of time in the sun in my lifetime and I do have smile lines around my eyes. When I first put the Firming DMAE Eye Lift on my finger I thought it was pretty thick and rich and wasn't sure it would absorb in easily. I applied it per the instructions on the box and at first it didn't feel like it would absorb in, but it did. It left my skin feeling very supple and moisturized.
The derma e Firming DMAE Eye Lift is designed to visibly lift, firm and tighten your delicate eye area while smoothing crow’s feet. It's 100% vegan, cruelty-free, paraben-free, sulfate-free, mineral oil-free, lanolin-free, gluten-free and GMO-free. It also features advanced, clinically proven natural ingredients.
- DMAE, a widely-acclaimed skin-firming nutrient, is clinically proven to boost collagen for firmer, more resilient skin. I also take collagen internally so I love that I'm getting an extra collagen boost with this eye cream.
- InstaLift® Goji Berry glycopeptides add further firming, lifting and tightening antioxidant power.
- Argireline® and Matrixyl® synthe'6® are two advanced peptides that work together to soften facial muscles and synthesize new key components such as collagen, which helps to smooth wrinkles and discourage new lines from forming.
- Hyaluronic Acid, also known as nature's moisture magnet, infuses a surge of cooling eye moisture helping leave skin soft, smooth, toned and rehydrated.
With continued use, this pro-collagen and pro-elastin blend leaves the delicate eye area firmer, smoother and younger-looking. I think that's something we're all looking for!