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The word “natural” seems to have lost its meaning over the years. There is no one regulating the use of the term in regards to food, personal care items or cleaning products.
If you don’t know what to look for, you can easily be duped by marketing campaigns claiming that products are natural when they really aren’t. Even though I consider myself educated about ingredients, I have been fooled more than once – and very recently for that matter.
While companies are required to disclose ingredients on personal care and beauty products (although some ingredients can be hidden by terms like “fragrance”), there are no regulations requiring that cleaning products list their ingredients. Scary, right?
Over the years, I have come to rely on the EWG’s cosmetics database to help me decipher the ingredients in beauty products. I always wished there was something like that for cleaning products.
The EWG finally introduced their Guide to Healthy Cleaning not too long ago. I was so ecstatic when it finally came out because I would have somewhere to point people when they had questions about cleaning products.
When I was perusing the new site, I discovered that a cleaning products company that I trusted and recommended to many people had duped me. I had allowed their marketing campaign to convince me that they fully disclosed their ingredients and that they were totally natural.
Somehow I missed the sneaky term “preservative” on the back of most Better Life cleaning products. Maybe I saw it, but I assumed it was something safe because I had put my trust in the brand. Foolish.
When I first saw they were using Methylisothiazolinone as the preservative, my heart sank. I have refused to work with other brands that use that preservative before. Why? It’s a known neurotoxin. How could any company market a product containing a neurotoxin as safe to use around your family? Shameless.
I had really assumed that all of their products would score an A. Sadly, only the dishwashing liquid, dishwasher gel and laundry detergent do. Everything else scored a C. I don’t understand how their products can be Green Certified and not be safe!
While I will continue using the dishwashing liquid, because it did get an A rating and I have a stockpile of it, I will no longer be supporting Better Life until they reformulate their products.
Until then, it’s back to vinegar, baking soda and essential oils. Next I want to try making my own infused citrus enzyme cleaner. It will be less expensive than adding my essential oils to vinegar and we have a ton of oranges right now!