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In this video business consultation, Brian Johnson (aka Crazy Dad Speaks) goes over the blog Healthy Green Savvy. There are many actionable tips in this video that can help every blogger who wants to improve their site.
I had the pleasure of sitting down with Susannah from HealthyGreenSavvy and consult her on her blogging business. In this video business consultation, I push out a ton of advice and actionable steps for her to take.
Now the funny part of this video is that this is the second take. About 20 minutes into our first consultation, I could tell Susannah was getting irritated. I didn’t realize I forgot to push the screen sharing button, so she couldn’t see my screen. So basically, she was having a crazy hard time following what I was talking about. No worries, we caught it and started the consultation over.
Susannah is super dedicated to putting out the best content she possibly can. And that’s no joke. When you go over and read a few of her articles you’ll find they are extremely well written with an amazing amount of research that’s been put into each and every one. It’s super amazing at how much time, energy and effort she puts into each piece of content.
Susannah has the problem of not having enough time to create more content that’s up to par with her standards. And I’m super stoked she won’t sacrifice quality for quantity. She’s doing great at SEO… that said, with lack of frequency of content… SEO can only get her so far. So we check out other options and alternatives to drive traffic to her blog.
My hope is that when you watch this consultation, you will get ideas for your blog. And be sure to check out all of the information below the videos too, there’s quite a bit. I broke this consultation up into 3 segments to make it easier for you to watch and refer back to.
Corrections and changes to recommendations!!!
This consultation was done a couple of weeks ago. Since then, a couple of the recommendations I made have changed, as well as I gave a bad analogy.
I used a very poor analogy using Amazon around 18 minutes into the video consultation. Just so everyone is clear… whenever you use any type of affiliate link you need to use a “nofollow” attribute. A better analogy would be “If you’re writing about ‘lemongrass’ and you link to your friend’s blog about fixing cars to help get him some link juice, Google wouldn’t like that as it’s not relevant to your blog.”
Change of Recommendation
One service we use and do recommend for Pinterest is Tailwind. Tailwind is awesome and we recommend it for Pinterest all of the time. That has not changed – still use Tailwind for Pinterest as much as you can.
That said, we NO LONGER recommend Tailwind for Instagram for 2 reasons… let me explain why.
Tailwind’s hashtag tool is awesome – it’s the best one we’ve used. That said, we’ve found everything else about Tailwind for Instagram is slow moving compared to the Instagram scheduler we are now using, which is Later. Later is just so much faster for scheduling Instagram than using Tailwind that it just makes sense to use, even if the keyword tool isn’t as awesome.
Later comes with Linkin.bio, which is approved by Instagram.
We were formerly using linkinprofile.com until we got a notice from Instagram that we were using an unauthorized application and were in danger of getting our IG account closed. My bad. No worries though, Linkin.bio is good to go. You can check out how it looks on our Instagram.
Resources for Bloggers
As with every video business consultation I do, I have different resources I recommend. Some resources are free and some are paid. Regardless, these are resources we use ourselves.
Camtasia for Business Consultations
I’ve had several people ask me what the best video editing software is.
Straight up… I have no idea.
My goal isn’t to make big screen movies, I’m doing video business consultations and recording myself as I work. What was important to me was that I found a video editing software that is easy to use, easy to import/ export files and recorded my screen/ webcam/ voice.
I did a ton of research and downloaded a ton of free trials. Some programs were ridiculous to use and most were very similar on the editing side. If you’re looking to make a feature film or that type of caliber of production… I’m not the person to answer what the best video editing software is.
What I do know is I downloaded the free trial of Camtasia and tried it out. It was super easy to use for everything I’m using it for.
Camtasia records my screen, webcam feed and audio all at once.
Camtasia is super easy on the editing side. I can also easily upload videos from my computer or download videos from the cloud. I can save files in a ton of different formats and easily export files to social media. And most importantly, again, for redundancy… it’s just super easy to use.
It’s also what Chrystal uses to make vertical video pins for Pinterest from her horizontal videos. Here’s one of the quick videos Chrystal made.
Maybe there’s something better that is more on the expert level of production?
That said, I would recommend Camtasia to anyone any day of the week for someone doing basic videos like my business consultations, basic commercials, Pinterest/ Instagram/ Facebook videos.
Google Webmaster Central Blog
A common theme I’ve seen in my business consultation request form is that a lot of people are super confused about what Google wants and tend to make a mountain out of a molehill with that question.
Google is very clear about what they want for your site to rank… that’s for your site to give the best user experience possible.
I’m not an expert in SEO… there are so many more people who know so much more than I do. That said, with every SEO Experts’ opinion online that I read, I basically fact check them with Google before I implement said advice and ultimately follow what Google says.
I get my information from Google Webmaster Central Blog. It is such an amazing resource, there’s so much great information there. If you’re a blogger, I feel this should be the #1 blog you follow.
Google SEO Starter Guide
“But Brian, I get on Google Webmaster Central Blog and I’m kind of lost about SEO… I don’t know what to do?”
Dude… I got you. Go read Google’s SEO Starter Guide. It’s a 100% free resource from Google that is a great start to learning about SEO.
This guide is amazingly well put together and should answer a lot of your questions. If it doesn’t, go to the Google Webmaster Central Blog. If that doesn’t answer your question, you can always contact the Google Community and ask here.
What Google says about Dates on your Blog
One thing I’ve noticed across a lot of Facebook groups and with many bloggers is the tendency to hide dates.
Show dates. Google is VERY CLEAR they want a date on your blog. In fact, Google has an entire blog post about dates, how to use them and so on. Seriously, put your dates on your blog. It’s not something I’m going to debate until Google says otherwise.
I brought this up during this video business consultation but couldn’t quickly find the link I just posted above.
Updated on Plugin WP Last Modified
One of the things you will learn in Google’s article above is that you should properly update posts when they’re updated. This is the plugin we use: WP Last Modified Info. So far it’s working quite well.
If you post recipes on your blog and you don’t have a recipe plugin, Google will not treat your recipes as equal to recipes who do use one.
If you have recipes and you’re not using a recipe plugin… you should. When choosing a recipe plugin, you want to make sure it includes nutritional facts. WP Recipe Maker is the one we use – this is our review of it. Chrystal went through all of the recipe plugins and chose this one for a few specific reasons.
Recipe Blogger SUPER TIP
If you have a recipe blog and you’re using a plugin with nutritional facts, this tip is for you.
Do you want your recipes to appear on Smart Displays like the Echo Show?
Go register your blog on Google’s Recipe Content for Smart Display Interest List.
If your recipes meet all of Google’s Recipe Requirements and you get approved, when someone asks for a recipe through a Smart Display, yours are more likely to be recommended.
The Blog Fixer
Talk about the service we didn’t know we needed until we saw it. If you realize you have a lot of technical work that needs to be done on the blog, check out The Blog Fixer. They’ve helped us put out multiple fires and through their audits have found fires we didn’t know we had. We have and utilize every single service The Blog Fixer has and we use his monthly plugin to keep everything “fixed.”
Seriously, we can’t say enough good things about Kris – he’s worth 1M x his weight in gold.
I think I’ve recommended Facebook Blueprint in every business consultation I’ve done.
Both Chrystal and I have huge advantages over most people as we were both sales, marketing and public relations professionals when we were in the corporate world. That said, there’s nothing as important to your blog (other than creating quality, valuable content) than learning about sales, marketing and public relations.
Facebook Blueprint will give you a lot of that knowledge and dive heavy into the advertising component of marketing. I am such a huge proponent of paying for advertising. Advertising on Facebook is so uber cheap… and so is advertising across all social media platforms.
That said, don’t just go throw money at ads. You can waste money faster than you can type your credit card number in. What I’m saying is, go through Facebook Blueprint and when you get to the point to where you feel comfortable running ads from what you learned THEN go run ads. The power of paying for advertising on social media is unbelievable.
If I were you, I’d start Facebook Blueprint yesterday!!!
A lot of information on this audit!!!
I just gave a lot of information. I try my best to give the best information on these video business consultations I possibly can. I’m by no means an expert and I’m sure from time to time I will make mistakes. That said my goal is to make as few mistakes as possible. I really hope all of the information and resources I provided helps you all.