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Hey everyone, it’s Brian here. I’m super stoked to share this video business consultation I did with Jeanette from Craft Whack. I had a pleasure chatting with Jeanette for a solid 90 minutes.
Jeanette is an artist. I love artists and I love art. She is such a super genuine and nice person. Jeanette is extraordinarily creative and has difficulties on the business side. I was super stoked on this business consultation because I’ve managed professional artists in the past. And I feel I have a better understanding than most in what they deal with on a daily basis.
The Big Issue
Jeanette is suffering from the same issue as Anna from Salt in my Coffee was having (I did a video business consultation with Anna which I posted last week). That is, she is having an identity crisis. Jeanette has changed the name (and domain) of her blog Craft Whack a few times. She’s having issues with being an artist and having an online business and making those work together in harmony.
I’m super excited because through this business consultation we were able to dive into the issues as to why Jeanette was having an identity crisis. And we were able to put her onto a track that she’ll be able to follow and hopefully gain some traction with her blog, which I believe she will.
You Are Your Own Brand
Let’s be real for a minute and talk about a few realities.
- There are a countless number of blogs out there.
- People, in general, are tired of constantly being “sold” things.
- Don’t give away something for free if you have the expectation that whoever is getting it owes you something in return. That is not free.
- If a person comes to a blog and they immediately feel like they’re being sold… they will have hesitation in taking your recommendation, especially if they don’t know who you are.
- The person wants to know who the person is that is influencing their decision in whatever it is they’re looking at on a blog.
- People want to know the person behind the curtain who is running the blog on a personal level.
People, in general, will take a recommendation from a trusted source over anyone they perceive as “trying to sell them something.”
We never try to sell anything to anyone on Happy Mothering; we simply educate and give recommendations. It’s consultative selling.
Stop Caring About What Other People Think
Your blog is your blog. Put out content that you like and that you enjoy putting out. Do not care if other people don’t like your content; care about the followers who do like your content.
Your content should be the best quality of content that you can possibly make, and you should always be striving to continually make better quality content. That said, you should never ever pander to your audience. People do not like being pandered to… do you?
Put out quality content that you like and that you, yourself, enjoy consuming.
If you’re putting out good quality content, people will find you and people will follow you if you are doing a good job of getting your content distributed properly. And those will be the people you want to attract to your blog.
Stop caring about what other people think about you… other people’s opinion of you is none of your business.
I promise if people took the time, energy and effort they spent worrying about what other people think of them and put that time, energy and effort into anything else… they would have more happiness in their lives.
Here’s the Video Business Consultation
Since the consultation, Jennette has made some big changes with Craft Whack. I’m excited to show for you to see the before, which is this video, and the after.
Be sure to check out all the Blogger Resources below the video business consultation with Jennette from Craft Whack
This consultation is broken down into 3 parts to make it easier for you to view and refer back to.
Resources for Bloggers
Here are some of the resources I mention in the video. I hope they help you out.
Successful Artists to Follow
In the video, I was speaking with Jeanette about artists I know who are successful in using social media to drive their business. There’s a lot that can be learned by watching what they are doing.
All of these artists are live artists, meaning they paint to live music at venues in front of a crowd. If you ever have a chance to watch a live artist paint during a show, it is fun and awesome to watch.
All these artists use social media to sell their art, to advertise their websites where they sell their art, to get live painting gigs, to get professional art gigs and to share with the world who they are as real people. They rely on social media for their businesses.
I’ve known Al for many years and he is a true and genuine soul. Al is a live artist; he is like the grandfather of live art. I had the pleasure of managing Al’s career for a couple of years and really learned a lot from him and a lot about how to sell art.
Al doesn’t just sell his art, he dedicates a lot of his time to helping children with special needs through art and music. He partners with sponsors to give free art classes to special needs children and children who are in need.
Al also does art classes for a fee, which he fills up by using social media. And he generates a lot of his business using social media, including everything from doing album covers to doing live art. Al has a unique approach in utilizing social media to drive traffic to his personal Facebook page from his Fan page and ultimately drives those people back to his website.
Chris is just an amazing human being. He’s full of so much joy and happiness that it’s just contagious when you’re around him. Chris travels around the country with his family along with bands. And he paints amazing pieces of art in front of massive audiences by those bands every night.
Chris does a stellar job of using social media by doing Facebook Live and Instagram Live videos to really get himself and his art out there. For people who don’t know Chris personally, they can get a very great idea of who he is as a person through watching his social media and interacting with him on it.
Krystal is super amazing. She is so super nice and a great artist. And Krystal really does a phenomenal job at promoting herself online. She is extremely active in her group. She promotes herself through art drops and contests. She does all sorts of assorted art classes and fills her seats utilizing social media. Krystal also does live art on the regular at a few open mics in San Diego.
With all Krystal does for her fans, they are able to get a true insight into who she is as a person and are able to really follow her journey… like, everyone was super interested in her new couch and ottoman she just got the other week.
And the most talented artist on this list, and every artist on this list will 100% agree with me, is Kirk O’Hara. Kirk is known as paint mouth – why? Because Kirk paints with his mouth. Kirk has an amazing story that you can check out on his website.
Kirk and his wife Sharon work amazingly hard at helping Kirk live out his passion for art. They do a wonderful job at social media. I can’t recommend enough.
So, we’ve only used Nerdpress for a few months now and so far we’re loving this service. I wrote more information on why we use Nerdpress and what we use Nerdpress for over on my Salt in my Coffee blog post towards the bottom of the page. You should check it out there.
So far, so good with Later. We haven’t had them for a super long time and have been using their Linkin.bio service. It’s super easy to use.
If you were following along you heard my Facebook account for Crazy Dad Speaks was just given access to an amazing new feature. It’s something many people have waited a very long time to get.
I have the feature to schedule Instagram Posts through Facebook. Yeah, I don’t know what that’s going to mean for the future of 3rd party scheduling apps like Later. Are Facebook and Instagram going to continue to allow them? It’s definitely something to keep an eye on though.
Chrystal’s Pinterest Strategy
Chrystal crushes Pinterest and she wrote an entire blog post about her Pinterest strategy. She updates this post regularly to include the latest of what we’re doing to help grow Happy Mothering’s Pinterest.
Are you enjoying these consultations?
I hope each and every one of you got something super positive out of this blog post and video business consultation I did with Jeanette.
Are you enjoying these business consultations?
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Do you have any questions?