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Hi, I’m Chrystal, the Founder of Happy Mothering. I appreciate you taking the time to learn more about working with us.
By now, you probably know a little bit about me. There’s so much more to share with you though! I hope this page will give you a good idea about how we work with brands, so you can decide if we might be a good fit to work together.
Did you know that I have worked with hundreds of brands over the last decade to get their message in front of my readers? Brands come back to Happy Mothering time and again because we’re easy to work with and our full-time job is creating quality content for our readers.
You may think all blogs are the same, but they’re not. Happy Mothering is different.
What Makes Us Different?
Most bloggers do not have a background marketing. They don’t understand how to take a brand’s messages and goals and create content that feels natural to the reader. I do.
Prior to starting Happy Mothering in 2009, I worked full time in marketing and public relations for over a decade and continued consulting in the industry for several more. I even owned and ran a boutique influencer agency for a few years in Happy Mothering’s earlier days. You can see my background on LinkedIn.
Thanks to my unique experience, I’m able to see sponsored campaigns from the perspective of the brand, blogger and reader simultaneously. I can seamlessly incorporate your brand’s messages into content so my readers aren’t turned off by the messaging.
There’s no point in paying for sponsored content that readers click the back button on immediately. You want them to love the content first, so they positively remember your brand after finishing the post.
For that to happen, you have to trust us with full creative control. We will discuss your goals and the messages that are most important to you. Then we will use our expertise to create something our readers will love, and something you’ll be happy to share with your own followers.
If you’re interested in data like unique monthly visitors, page views, current social media follower counts and audience demographics, please download my media kit. You’ll also want to familiarize yourself with this entire page to learn more about how we work.
The Media Kit was last updated on October 9, 2019.
We’re Selective About the Brands We Work With
We’ve been working with brands since 2010 and have worked on hundreds of campaigns. We have spent a lot of time in the last year evaluating the types of brands we typically have the most success with and have identified what works and what doesn’t.
Our goal is to only work on campaigns that are a benefit to both the brand and our readers. We want our readers to find value in our content and for our sponsors to want to work with us over and over again.
Oh, and one thing to keep in mind is that we’re fanatical about FTC compliance, and compliance with the policies of every social media platform. If you’re not cool with clear and conspicuous disclosure, then we won’t be good partners.
Brands and campaign types that are the best fit with our readers:
- Recipe creation for natural and gluten free food brands
- Supplies for crafts and DIY projects
- Ingredients or supplies for DIY beauty tutorials
- Products that work well with how-to tutorials for moms and families
- Natural beauty products
- Green and eco-friendly products for the home
- Products that make family life more fun or easier
- Products and services that encourage self care for moms
- Gardening and homesteading supplies
- Evergreen family travel content
- Self improvement and motivational tools and services (this is a growing area of our blog)
- Subscription boxes for moms and families
- Anything that moms who are into natural living in a modern world might love
We have a blog for our family where we share more personal content – Our Family Crushes. If your brand is looking for family influencers to work with on these types of campaigns, we may be able to feature you on Our Family Crushes:
- Personal travel stories
- Snowboarding or outdoor adventures
- Cool gadgets
- Anything that makes family life fun
Our Partnership Services
Happy Mothering offers a variety of different partnership programs. While our focus is on larger Brand Ambassador partnerships, we do offer smaller social media promotional programs for growing brands.
Our preference is to work with brands on a six-month to one-year basis. Our experience shows that our readers have a better chance to get to know your brand more in depth when you’re presented to them multiple times.
Depending upon your goals and budget, we can design a brand ambassador program that incorporates blog posts, video, social shares and more. The entire campaign will be laid out ahead of time so that everyone is on the same page from day one.
Brand Ambassadorship Examples
We’re currently Invisalign® brand ambassadors. Here is the content we’ve created for them:
- Behind the Scenes at our Invisalign Treatment Consultation
- What to Expect When Getting Your First Set of Invisalign Aligners
- How to Incorporate Music & Art Into Your Homeschool Curriculum
- More coming soon…
We were on the Netflix Stream Team for three years, and some of the content is still very popular with our readers today:
- 100 Non-Cartoon Family Movies on Netflix
- Netflix Kids Sing Along Shows & Movies
- Binge-worthy shows on Netflix, Hulu & Prime Video
- Best Documentaries Streaming Now
- Best Comedies to Watch on Netflix, Hulu and Prime Video
- 80s Shows and Movies Streaming on Netflix
Amazon is another brand we have worked with several times in various capacities:
- 6 Reasons to Love the All New Echo Show
- Mason Jar Flower Vase Halloween Costume
- How to Make a DIY Needle and Thread Halloween Costume
- Amazon FreeTime Unlimited Encourages A Love of Reading
- Discounted Amazon Prime for Low Income Families
If you want to test the waters before hiring us as Brand Ambassadors, we do offer a limited number of one-off sponsored posts each month. Even though it’s a one-time post, our focus is on creating evergreen content with the goal of driving readers to that post over and over in years to come.
Our sponsored posts come standard with one share to Facebook, Instagram, Twitter and Pinterest. More social shares, video and ad boosts may be added to the standard package. Please contact us for rates.
- Creamy Chicken Marsala Recipe
- Gluten Free Shortbread Cookies with Chocolate & Salted Caramel
- Top Benefits of Snail Gel in Skin Care
- Healthier Starbucks Vanilla Sweet Cream Cold Brew Coffee Recipe
- Why Breastfeeding Moms Shouldn’t Use Lanolin and What They Should Use Instead
- Kid-Approved Gluten Free Gingersnap Cookies Recipe
- 10 Tips for Visiting Knott’s Soak City
Happy Mothering has the capability to deliver a variety of different video formats. We create video for YouTube, Facebook, Instagram and Pinterest.
Here are some of our most popular video options:
- “Hands in pans” recipes
- DIY beauty tutorials
- Unboxing videos
- Lifestyle videos
In addition to the Echo Show and Invisalign brand videos linked above, you’ll also want to check out these examples:
- American Girl Unboxing (6-part series)
- Peanut Butter Energy Bites Recipe
- Apple Quinoa Breakfast Muffins
- DIY Loofah Soaps
- DIY Beeswax Candles
Rates vary depending upon video requirements and number of videos contracted. Please contact us for a custom quote.
Social Media Promotion
The content on Happy Mothering is designed to be evergreen, so we do not like to post promotional content that has an expiration date on the blog (e.g., sales, special offers, etc.). If you have a time sensitive campaign that will expire, your money will be better spent working with us on a social media campaign.
We will work with you to design a campaign to get your message in front of our social media followers so they can engage with it. We do put ad spend behind our sponsored social media posts to ensure they get maximum reach. We can discuss specifics with you.
We have a growing email list of moms who are passionate about natural living. We offer a variety of email marketing packages for our list, which can be bundled with other services.
We are open to working as affiliates for brands with lucrative, relevant affiliate programs. Authenticity is very important to us, so keep in mind that we only promote products and services we have personal experience with.
Our banner advertisements are handled by an outside agency. If you’re interested in purchasing ad space on Happy Mothering, you can access our ad inventory through any large ad exchange or supply-side platform (SSP). This allows you to easily target your spend to Happy Mothering and any other sites you’re interested in. In order to have your ad appear on Happy Mothering, you must bid higher than any other brand.
Sponsored Partnership Pricing
Due to the nature of our work, we don’t offer a standard rate sheet. Instead, we prefer to learn what each brand’s goals are and create a proposal based upon what we believe will help you reach your goals. And if you have a budget in mind, that will be extremely helpful because we can cater the proposal to be in line with your finances.
What We Don’t Offer
Please be aware that there are services we do not offer on Happy Mothering. If you contact us asking about one of these services, you will not receive a reply:
- In-Kind Product Reviews
- Purchasing Do Follow Links
- Unsolicited Guest Posts
- Undisclosed Partnerships
How to Get the Most from Our Partnership
While we only guarantee sponsored content will stay live on Happy Mothering for one year, any content that continues to receive reader engagement after the first year will remain live.
The best way to ensure your sponsored content lives on for years to come is to give our team creative control in our partnership. We find that when brands try to control the message or direction of sponsored campaigns too tightly, readers don’t respond in the ways brands might hope.
We have spent the last decade getting to know our readership, and I spent over a decade in corporate marketing, messaging and branding before that. The brands we have the most success working with are the ones that trust us to create content we believe will resonate with our readers.
Ready to Talk About Working Together?
Great! I’m excited to talk with you about the prospect of working together. When you contact us, be sure to provide as much information as possible about what you’re looking for and your budget.