Hi, I’m Chrystal, the Founder of Happy Mothering. I appreciate you taking the time to learn more about working with me.
By now, you probably know a little bit about me. There’s so much more to share with you though! I hope this page will give you a good idea about how I work with brands, so you can decide if we might be a good fit to work together.
Did you know that I have worked with hundreds of brands over the last decade to get their message in front of my readers? Brands come back to Happy Mothering time and again because I’m easy to work with and my full-time job is creating quality content for my readers.
You may think all blogs are the same, but they’re not. Happy Mothering is different.
What Makes Me Different?
Most bloggers do not have a background in marketing. They don’t understand how to take a brand’s messages and goals and create content that feels natural to the reader. I do.
Prior to starting Happy Mothering in 2009, I worked full time in marketing and public relations for over a decade and continued consulting in the industry for several more. I even owned and ran a boutique influencer agency for a few years in Happy Mothering’s earlier days. You can see my background on LinkedIn.
Thanks to my unique experience, I’m able to see sponsored campaigns from the perspective of the brand, blogger and reader simultaneously. I can seamlessly incorporate your brand’s messages into content so my readers aren’t turned off by the messaging.
There’s no point in paying for sponsored content that readers click the back button on immediately. You want them to love the content first, so they positively remember your brand after finishing the post.
For that to happen, you have to trust us with full creative control. We will discuss your goals and the messages that are most important to you. Then I’ll use my expertise to create something my readers will love, and something you’ll be happy to share with your own followers.
I’m Selective About the Brands I Work With
I’ve been working with brands since 2010 and have worked on hundreds of campaigns. I’ve spent a lot of time in the last year evaluating the types of brands I typically have the most success with and have identified what works and what doesn’t.
My goal is to only work on campaigns that are a benefit to both the brand and my readers. I want my readers to find value in my content and for my sponsors to want to work with me over and over again.
Oh, and one thing to keep in mind is that I’m fanatical about FTC compliance, and compliance with the policies of every social media platform. If you’re not cool with clear and conspicuous disclosure, then we won’t be good partners.
Brands and campaign types that are the best fit with my readers:
- Recipe creation for natural and gluten free food brands
- Supplies for crafts and DIY projects
- Ingredients or supplies for DIY beauty tutorials
- Products that work well with how-to tutorials for moms and families
- Natural beauty products
- Green and eco-friendly products for the home
- Products that make family life more fun or easier
- Products and services that encourage self care for moms
- Gardening and homesteading supplies
- Evergreen family travel content
- Subscription boxes for moms and families
- Anything that moms who are into natural living in a modern world might love
We have a blog for our family where we share more personal content – Our Family Crushes. If your brand is looking for family influencers to work with on these types of campaigns, we may be able to feature you on Our Family Crushes:
- Personal travel stories
- Snowboarding or outdoor adventures
- Cool gadgets
- Anything that makes family life fun
My Partnership Services
Happy Mothering offers a variety of different partnership programs. While my focus is on larger Brand Ambassador partnerships, I do offer smaller social media promotional programs for growing brands.
My preference is to work with brands on a six-month to one-year basis. My experience shows that my readers have a better chance to get to know your brand more in-depth when you’re presented to them multiple times.
Depending upon your goals and budget, we can design a brand ambassador program that incorporates blog posts, video, social shares and more. The entire campaign will be laid out ahead of time so that everyone is on the same page from day one.
Brand Ambassadorship Examples
I’m currently Invisalign® brand ambassadors. Here is the content I’ve created for them:
- Behind the Scenes at our Invisalign Treatment Consultation
- What to Expect When Getting Your First Set of Invisalign Aligners
- How to Incorporate Music & Art Into Your Homeschool Curriculum
- How to Correct Your Smile with an Active Lifestyle
- Invisalign® Aligners vs Braces for Sports
I was on the Netflix Stream Team for three years, and some of the content is still very popular with my readers today:
- 100 Non-Cartoon Family Movies on Netflix
- Netflix Kids Sing Along Shows & Movies
- Binge-worthy shows on Netflix, Hulu & Prime Video
- Best Documentaries Streaming Now
- Best Comedies to Watch on Netflix, Hulu and Prime Video
- 80s Shows and Movies Streaming on Netflix
Amazon is another brand I’ve worked with several times in various capacities:
- 6 Reasons to Love the All New Echo Show
- Mason Jar Flower Vase Halloween Costume
- How to Make a DIY Needle and Thread Halloween Costume
- Amazon FreeTime Unlimited Encourages A Love of Reading
- Discounted Amazon Prime for Low Income Families
If you want to test the waters before hiring me as a Brand Ambassador, I do offer a limited number of one-off sponsored posts each month. Even though it’s a one-time post, my focus is on creating evergreen content with the goal of driving readers to that post over and over in years to come.
My sponsored posts come standard with one share to Facebook, Instagram, Twitter and Pinterest. More social shares, video and ad boosts may be added to the standard package. Please contact me for rates.
- Kid-Approved Gluten Free Gingersnap Cookies Recipe
- Top Benefits of Snail Gel in Skin Care
- Why Breastfeeding Moms Shouldn’t Use Lanolin and What They Should Use Instead
- Creamy Mashed Potatoes Pressure Cooker Recipe
Happy Mothering has the capability to deliver a variety of different video formats. I create videos for YouTube, Facebook, Instagram and Pinterest.
Here are some of my most popular video options:
- “Hands in pans” recipes
- DIY beauty tutorials
- Unboxing videos
- Lifestyle videos
In addition to the Echo Show, Fissler and Invisalign brand videos linked above, you’ll also want to check out these examples:
- Naturally It’s Clean Enzymatic Cleaners
- Peanut Butter Energy Bites Recipe
- Chocolate Truffles
- Apple Quinoa Breakfast Muffins
- DIY Loofah Soaps
- DIY Beeswax Candles
- American Girl Unboxing (6-part series)
Rates vary depending upon video requirements and the total number of videos contracted. Please contact me for a custom quote.
Social Media Promotion
The content on Happy Mothering is designed to be evergreen, so I do not like to post promotional content that has an expiration date on the blog (e.g., sales, special offers, etc.). If you have a time-sensitive campaign that will expire, your money will be better spent working with me on a social media campaign.
I will work with you to design a campaign to get your message in front of our social media followers so they can engage with it. I do put ad spend behind my sponsored social media posts to ensure they get maximum reach. I can discuss specifics with you.
I have a growing email list of moms who are passionate about natural living. I offer a variety of email marketing packages for my list, which can be bundled with other services.
I am open to working as an affiliate for brands with lucrative, relevant affiliate programs. Authenticity is very important to me, so keep in mind that I only promote products and services I have personal experience with.
My banner advertisements are handled by an outside agency. If you’re interested in purchasing ad space on Happy Mothering, you can access my ad inventory through any large ad exchange or supply-side platform (SSP). This allows you to easily target your spend to Happy Mothering and any other sites you’re interested in. In order to have your ad appear on Happy Mothering, you must bid higher than any other brand.
Sponsored Partnership Pricing
Due to the nature of our work, I don’t offer a standard rate sheet. Instead, I prefer to learn what each brand’s goals are and create a proposal based upon what I believe will help you reach your goals. And if you have a budget in mind, that will be extremely helpful because I can cater the proposal to be in line with your finances.
What I Don’t Offer
Please be aware that there are services I do not offer on Happy Mothering. If you contact me asking about one of these services, you will not receive a reply:
- In-Kind Product Reviews
- Purchasing Do-Follow Links
- Unsolicited Guest Posts
- Undisclosed Partnerships
Ready to Talk About Working Together?
Great! I’m excited to talk with you about the prospect of working together. When you contact me, be sure to provide as much information as possible about what you’re looking for and your budget.
And check out all of the Press Coverage Happy Mothering has received!